I’m a founder with a background in business and competitive sport — both of which taught me discipline, leadership, and how to get things done under pressure.

I specialise in building ideas that actually work — from creative campaigns to community-driven experiences. I understand how businesses operate from the inside, which is why I focus on concepts that not only look good but drive real results.

My work lives at the intersection of fashion, beauty, luxury, and culture. I’m deeply tuned into Gen Z, emerging trends, and the way people move — because at the core of everything I do is a genuine interest in people and their stories.

I’m not here to promote anything. I’m here to share what I create.
Why me? Because I know what I’m doing — and I make it happen.